Nikola Gelemenov

Over a decade shaping products through strategy and design. Now supercharged with AI.

Selected work

Projects

A curated selection of products, platforms, and AI initiatives: from strategy and UX to production-ready experiences.

  • Illustration showing design flowing through an AI layer into production code

    At Just Eat Takeaway, I created an AI-powered Design-to-Code workflow that combines design systems, AI agents, and engineering standards to transform Figma designs into production-ready frontend code. The initiative was successfully validated through proof-of-concepts and presented as a strategic direction for AI-assisted product development.

    Just Eat Takeaway · Design Engineering · 2026
    • AI
    • Design Engineering
    • Design to Code
  • Dentobook landing page showing the platform hero with laptop mockup

    Designing an all-in-one platform for modern dental practices.

    Leading product design · 2024
    • Product Strategy
    • UX Design
    • Design System
    • Brand Identity
  • Expert Allies office space with branded signage and open-plan workspace

    Building a modern digital presence for a software development consultancy.

    Leading product design · 2025
    • Brand Identity
    • UX Design
    • UI Design
    • Responsive Design
How I work

Approach

A flexible approach shaped by product needs, combining design thinking, collaboration, and AI-assisted workflows.

  1. Understanding the problem

    User needs, business goals, and product constraints.

  2. Defining structure

    Flows, information architecture, and key interactions.

  3. Exploring solutions

    Concepts, prototypes, and iterative exploration.

  4. AI-assisted iteration

    Using AI to accelerate exploration, validate ideas, and refine solutions.

  5. Designing the product

    Scalable interfaces, reusable components, and design systems.

  6. From design to production

    Bringing designs to production through AI-powered design-to-code workflows.

Recommendations

What colleagues say